
New clothing brands 2024 / 2025 - Snowcountry Highlights

At Snowcountry, you’ll find the most high-end clothing brands with a focus on functionality. High-quality clothing designed to keep you warm and comfortable during outdoor activities. Discover clothing for skiing, snowboarding, ski touring, splitboarding, mountaineering, hiking, and daily use.
New Brands 2024/2025
For the winter season 2024/2025, our collection has been expanded with several new clothing brands. In this article, we provide more information about these brands and their products.
- Kjus: functional, stylish ski clothing
- Vans: a hardcore skateboarding and snowboarding brand
- RAB: rugged and functional clothing
- Reusch: high-quality gloves
- Fubuki: lightweight, colorful winter boots
Kjus
The Kjus brand was developed by former Norwegian alpine skier Lasse Kjus. During his career, he became an Olympic champion once and a world champion three times. In 1999, he achieved a unique feat by winning a medal in all five events at a single World Championship.
His experience at the highest level sparked a desire for ski clothing focused more on functionality through better materials and technology. In 2000, he and his team launched a small ski collection that was sold in various premium stores in the US, Switzerland, and Austria—stores with excellent customer service capable of explaining the technical advantages of the clothing to avid skiers.
When designing the Kjus clothing, attention is paid to the smallest details. Today, the Kjus brand can be seen not only in winter sports but also in golf. At Snowcountry, you can now find the men's clothing line from Kjus.
Vans
A brand that has existed since 1966! Vans sneakers quickly became popular among skateboarders due to their rugged designs and rubber soles. Over the years, the brand has evolved into a lifestyle brand that makes not only shoes but also clothing and accessories. Originally loved by skateboarders, the baggy style has also been embraced by snowboarders on the slopes.
We have been offering Vans snowboarding boots at Snowcountry for years, but this winter season, you’ll also find the Vans clothing line with us!
RAB
Rab is a brand for adventurous outdoor enthusiasts. The first sleeping bags and jackets were handmade in the attic of Rab Carrington. With his years of mountain experience and attention to detail, he started developing products himself. Soon, there was high demand not only from friends but also from the growing local climbing community.
More than 40 years later, Rab products are known for being robust and high-quality. Clothing designed to keep you dry and warm during outdoor activities through the application of the three-layer system. Products you’d rather repair than replace.
Reusch
Reusch is a global sports glove brand focusing on football and winter sports. Look around on the slopes, and you’re sure to spot someone wearing Reusch gloves. Founded in 1934, the brand combines traditional craftsmanship with innovative technologies. The gloves are worn by both professionals and amateurs. Reusch is committed to comfort, protection, and grip, enabling athletes to perform optimally under all conditions.
Fubuki
Have you ever seen someone wearing Fubuki boots? If so, you probably remember them. At least, that’s the intention of the brand. They love to stand out with vibrant colors, aiming to be anything but boring. Additionally, the boots are durable, warm, waterproof, and lightweight—a perfect boot for winter conditions.
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Technical clothing
Midlayers
Midlayers are used as part of the three-layer system. In this article, we discuss the types of midlayers and their uses
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Splitboard
Buyer's guide: How to choose your splitboard?
Looking for a splitboard that's right for you? With the Snowcountry buyer's guide, we're happy to help you get started
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Splitboard
How to tune your snowboard or splitboard
Learn how to tune your snowboard or splitboard with this easy, step-by-step guide. Improve your board's performance and enjoy a smoother, more controlled ride on the slopes!
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Technical clothing
Unique qualities of Merino wool
Merino wool is a material you see a lot in our technical clothing. This is due to the special properties of this material, which we would like to tell you more about
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Ski
What is rocker and camber?
What is the difference between rocker and camber? In this article, we will tell you more about rocker and camber profiles for ski and snowboard
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Tourski
How to adjust a Shift tour binding
This article will show you how to adjust your shift hybrid touring binding. Make sure to adjust your binding perfect before exploring the mountains
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Snowboard
Adjusting snowboard bindings
How you adjust your snowboard bindings depends on what you intend to do and your personal preference. We would like to help you get started and give some tips
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Technical clothing
Hardshell clothing
In this article, we will discuss the laminate of our hardshell jackets
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Avalanche safety
Buyer's guide: Choosing the right avalanche beacon
Going off-piste during winter sports? Then good avalanche gear is a must! This includes an avalanche beacon, shovel, probe, and possibly an avalanche backpack. In this article we tell you more about the avalanche beacon. The avalanche beacon helps locate someone who has been buried under the snow by an avalanche. A situation where every second counts!>