Faction

Faction is a brand for skiers looking for performance and creativity. They offer skis and gear to freeride, freestyle and touring.

Faction: freedom, fun and adventure

Faction is an independent group of skiers which are united by a love for mountains. For them freeskiing is the driving force in skiing that delivers performance with a sense of freedom, fun and adventure.

 

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Faction company story

Faction was born in Verbier Switzerland in 2006. At that time skiing was dominated by big brands with a focus on race and high-volum production. The Faction collective emerged as a pioneering creative force, joining a select group of brands dedicated to infusing skiing with the passionated spirit of innovation and freedom. With a combination of technical expertise, artistic flair and a deep-rooted passion for the freeride and freestyle, Faction is a leading brand for skiers looking to combine performance and creativity. Whether you dream of deep powder, impressive jumps in the park or challenging alpine tours, Faction offers gear to ride every line with style and confidence.